NUTTER BUTTER, YOU GOOD?

MONDELEZ • DENTSU CREATIVE US

※ GOLD - PR, SOCIAL & CREATOR

Enter the Nutterverse: an ever-expanding world of absurdist escapism so distinct, engaging and thumb-stoppingly nutty, you might have missed that it was simply an organic social campaign to reintroduce the long forgotten, 56-year-old cookie to a new generation.

UR CRISTIANO

CR7 MEDIA • DENTSU CREATIVE IBERIA

To build a media and entertainment business that would propel Cristiano Ronaldo’s legacy forward, Dentsu Creative Iberia partnered with CR7 Media to deliver the most successful YouTube channel launch of all time. “UR Cristiano” set a new Guinness World Record, amassing one million subscribers in its first 90 minutes, growing to 74.8M subscribers and counting with 850M+ views, sparking a global phenomenon.

RETURNING CREATIVITY

CRAYOLA • DENTSU CREATIVE US

※ BRONZE - BRAND EXPERIENCE & ACTIVATION, DIRECT, PR

This campaign unlocked a decades-old time capsule of childhood artwork, encouraging adults to reconnect with their creative past and inspiring parents to nurture their children's creativity.

UNFREEZE MY RIGHTS

AWAKENING FOUNDATION X WOMEN EMPOWERMENT OFFICE, CWO • DENTSU CREATIVE TAIWAN

※ BRONZE - PR

A bold initiative that challenged Taiwan’s outdated reproductive laws, contributing to significant legislative progress for women’s reproductive rights.

HISTORY OUTNUMBERED

CANAL HISTORIA • DENTSU CREATIVE IBERIA

※ BRONZE - PRINT & PUBLISHING, OUTDOOR

To commemorate the 80th anniversary of the Holocaust, this campaign paired the tattooed numbers of survivors with contemporary hate crime statistics, delivering a powerful message about the importance of learning from history.

FOLLOWING WILDFIRE

TENTREE • DENTSU CREATIVE CANADA

This campaign emphasized tentree’s dedication to long-term ecosystem restoration and climate resilience, focusing on the impact of wildfires and the importance of proactive environmental stewardship beyond just tree planting.

SATO

ASUIWA • DENTSU INC

※ GOLD - CREATIVE DATA, CREATIVE STRATEGY ※ SILVER - PR ※ BRONZE - CREATIVE STRATEGY, PR

This campaign challenged Japan’s outdated surname law — typically impacting women — and transformed it from a women's rights issue into a national cultural imperative, driving real-world shifts in both public opinion and government policy.

GARUDA RAKSHAK

DSP MUTUAL FUND • DENTSU CREATIVE INDIA

※ BRONZE - MEDIA

The Purna Kumbh Mela is one of the world's largest religious gatherings, bringing together hundreds of millions of people, and with it, the heartbreaking risk of children going missing in the crowds. Dentsu Creative India, in partnership with DSP Mutual Funds and Falco Robotics, developed "Garuda Rakshak", an offline, drone-based system with 0% error, designed to locate and reunite missing children amid the chaos.

HUG OF LIFE

SBI LIFE • DENTSU CREATIVE INDIA

Millions of women use a hot water bottle every month to ease abdominal pain during menstruation. SBI Life, India's leading insurance provider, reinvented this comforting device to not only provide pain relief but to also serve as a gentle guide and reminder of a life-saving habit, becoming the world’s first hot water bottle to teach women about breast self-examinations.

A PIECE OF ME

KPN • DENTSU CREATIVE AMSTERDAM

※ BRONZE - CREATIVE EFFECTIVENESS

KPN partnered with Dutch pop star, MEAU, to write a song that resulted in millions of shares, a Platinum record, 100s of schools showing it and now a law change to make forwarding without consent a sexual offense.

NO LABELS

NIKKA WHISKY • DENTSU

※ GOLD - PHOTOGRAPHY

This brand refresh by Dentsu Inc. Japan takes an unconventional approach to whisky branding — removing labels, both literal and metaphorical, to celebrate whisky as a spirit that inspires joy and connection. Using projected light, dynamic silhouettes, and rich amber tones, the work reimagines whisky for a new generation — inclusive, fluid, and emotionally resonant.

INTERFACE OF HUMANITY

HUMAN INFORMATICS LABORATORIES • DENTSU

※ BRONZE - HEALTH & WELLNESS, DIGITAL CRAFT

Pioneering accessible tech interfaces, including eye-gaze, EMG, haptics, and brainwave control, Interface of Humanity empowers people with physical disabilities to communicate, create, and compete on equal terms, redefining what participation looks like and opening new creative and social possibilities for millions worldwide.