125 YEARS OF INNOVATING TO IMPACT
For 125 years, dentsu has done something quietly extraordinary: connecting people, cultures and ideas in ways that genuinely make a difference. That's the heart of Innovating to Impact: transformation and creativity that doesn't just look good, but works, measurably changing growth, culture and outcomes. As we mark this milestone, we're going beyond just celebrating a number, we're celebrating momentum and the talented people, trusted clients and partners who carry it forward.
Here's to 125 years, and to everything we'll build next.
2026 SPEAKER LINE UP
YOUR CANNES NAVIGATOR
Think of this as your direct line into dentsu's collective thinking.
Ahead of Cannes, explore our latest research, podcasts, articles, interviews, and expert perspectives through simple conversation. Whether you're interested in AI, creativity, media, commerce, culture, or innovation, the answers are just a question away.
During Cannes Lions, we'll update the assistant daily with new conversations, panel sessions, interviews, and highlights from the dentsu Beach House — transforming it into a living guide to the ideas, debates, and trends shaping the week.
Ask. Explore. Discover.

CONSUMER VISION
Insights from 30,000 consumers and 20 experts reveal the forces shaping what’s next in technology, culture, and commerce.

BRAND RESET
The Brand Reset proves that attention is a growth driver, powering both immediate results and long-term brand value.
DESIGN / SIGNALS
Signals of Change:
Designing for Gen Z & Gen Alpha Through Data, Design & Digital Collaboration
Luxury evolves at the intersection of culture, creativity and technology. This conversation explores how these generations create, behave and belong - and what that means for brands seeking to stay beautifully relevant in an era powered by algorithms and emotion. Through data-led insight, collaborative design and emerging digital practices, we uncover the signals reshaping the future: the new aesthetics, the new rituals, the new identities and the new ways desire is formed.
QUICK LINKS
BEHAVIOR / MEANING
Human Truths in the Algorithmic Era →
SYSTEMS / CRAFT
Creating Lasting Brand Loyalty →
GEOGRAPHY / VELOCITY
China Focus: Sports & Entertainment Trends →
INTELLIGENCE / ELEGANCE
The Agentic AI Playbook →
IDENTITY / EVOLUTION
The Gen Z Effect →
DESIGN / SIGNALS
Signals of Change / Gen Z Gen Alpha →
STORY / EMOTION
Sports Docuseries →
PASSION / POWER
Dentsu Sports & Entertainment Hub →
IDENTITY / EVOLUTION
From Gen Z, to Gen Z →

CONSUMER VISION
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BRAND RESET
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CREATIVE TRENDS
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CANNES REWIND
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