OUR CONTENDERS

The selection of the creative work from our 2026 contenders spans across groundbreaking technology and deeply human-centric marketing solutions. The work bridges engineering and empathy, transforming complex real-world challenges into practical everyday tools. From using brainwave tracking to help paralyzed individuals create art, to leveraging live navigation data to keep neighborhood streets safe for kids playing outside, these projects showcase how modern technology can be used to solve genuine human problems.

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WAVES OF WILL

NTT • dentsu Lab

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PAIRING PORTUGAL

Visit Portugal • Dentsu Creative Iberia

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★ GOLD - Industry Craft LIONS

★ Silver - DESIGN LIONS

★ bronze - Industry Craft LIONS

THE TAKETSURU EXPERIENCE

Nikka Whisky • Dentsu Inc.

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★ SILVER - CREATIVE B2B LIONS

REVERSE MEDIA SCHEDULES

Sea Cleaners, JCDecaux • Dentsu Creative Aotearoa

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EVERYONE EXCEPT

KPN • Dentsu Creative Amsterdam

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NON DRIVER ASSIST

Škoda • Dentsu Creative Poland

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★ bronze - Entertainment Lions for Sport

GAME ON BALL

True Hockey • Dentsu Creative Canada

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BULLYING DECODER

D.A.V. Public School, Classteacher Learning Systems • dentsu India

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The Missing Verse: Completing the Bento Symphony

Zespri International Japan • Dentsu Inc.

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SAY IT PROND

Speak • Dentsu Creative Taiwan

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